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Press & Media Kit

Brand assets, company facts, founder bios, and contact information for journalists, analysts, and partners.

Company at a glance

150+
Countries served
847k+
IDPs issued
2h
Express delivery (median)
4.9★
Avg rating

One-line description

"RoadSeal is the modern alternative to the AAA International Driving Permit — a fully digital application that delivers your IDP in hours instead of weeks, recognised in 150+ countries."

Boilerplate (for press releases)

RoadSeal is a digital-first International Driving Permit provider founded in 2014 to modernise a paperwork-heavy industry. Travellers complete an online application in under 5 minutes and receive their IDP within hours, replacing the 2-3 week wait of legacy providers like AAA. Recognised in 150+ countries under the 1949 & 1968 UN Road Traffic Conventions. Headquartered in London with a remote team across the UK, US, Australia, and Singapore. roadseal.co

Leadership

J
James Hartley
Founder & CEO

Founded RoadSeal in 2014 after being turned away at a Narita Airport rental counter without an IDP. Former travel industry consultant with over 12 years of IDP expertise; has driven in 34 countries.

T
Tom Keller
Head of Technology

Previously an engineer at Booking.com. Built RoadSeal's automated IDP verification system and leads our security infrastructure.

Brand assets

Logo (SVG)

Vector logo, transparent background

↓ Download SVG

OG Preview Image

1200×630, social-sharing format

↓ Download

Brand colours

Accent Blue #5FC5D9 · Deep Blue #003C4A · Action Blue #007A94

Typefaces

Poppins (headings) · Inter (body)

Recent press releases

May 2026

RoadSeal launches multi-currency display + AI customer support across 150+ countries

The latest release lets travellers see prices in their local currency at apply time, with a Claude-powered support agent answering questions in real-time.

March 2026

RoadSeal passes 847,000 IDPs issued, 2-hour express delivery

The company crosses 847,000 permits issued since its 2014 launch and now delivers express digital IDPs in a median 2 hours — vs 2-3 weeks at legacy providers.

January 2026

RoadSeal launches affiliate program with 30% commissions

Travel bloggers, rental car partners, and tour operators can now earn 30% on each IDP referral. Dashboard, real-time tracking, and instant payouts via wallet.

October 2025

RoadSeal raises £600k seed round to expand European delivery

Funding led by Mountain Travel Capital. Used to expand physical delivery footprint to all EU countries and add motorcycle/heavy-vehicle category coverage.

Media inquiries

Press contact

For media inquiries, interview requests, or expert commentary on international driving regulations:

press@roadseal.co

Response within 24 hours, Mon-Fri